Media constructs our culture

For this weeks post, I figured a good example of an ad shown on tv, in which contructs our culture is the latest Axe Bodyspray commercial. This commercial replicates catastrophic rioting in the streets caused by the odor of a man wearing the bodyspray. All women in sight stop what they are doing and approach the man at all costs. A series of explosions and car collisions couldn't stop the willingness of the women to caress the man wearing Axe.

 With this ad, the goal is to suggest that if men wear this perfume, they will be irresistible to women. In the background, the song "I will always love you" by Elvis Presley plays. This highly romantic songs plays as a sort of oxymoron despite all its violent surrounding. With the influences that Presley's song may or may not affect certain people in the world. What about single, aging people eager to be married? Perthaps they may be turned on to this idea, in search for a partner.

 Axe also sells body spray for women. As seen above it it obviously for females witht he pink font and designs. In ads seen on t.v., the commercials depict the female spray to have the same effects on men, turning them into savage animals fighting for the woman. This could be traced down to when homosapiens were not yet civilized, living in caves.

 The spray is in my opinion, an unrealistic portrayal of what would really happen while wearing the spray. Hopefully the viewers know this. Many people that I know personally even think that the spray expells bad odors and find it uncomfortable when in the room with some one wearing it.