For my weekly post about the media, I will observe the use of language persuasion in a very popular commercial that is, the “Shticky”. The commercial is hosted by Vince Offer: the spokesman of the product and a man notorious for his off-camera actions involving the law. Offer is easy to listen to because of his distinguished voice and rapid one-liners that keep the potential customer listening. Yes, throughout this commercial there is non-stop footage of how great of a product the Shticky is and how reliable it really is. Nonetheless, the major angle at which the Shticky commercial aims at is to persuade the people into how great it looks on camera. When I see it work on TV, the Shticky does it all! It seems to work with such ease it almost motivates me to start cleaning around my house. Vince Offer’s persuasion reflects the repetition of his words, and the low price of the Shticky. Words like “easy” and “time-saving” are also used repeatedly. These are words that are being spoon-fed to the consumer by Offer. This is what we want to hear, is it not?
Offer is good at keeping the audience’s attention. After all, the Shticky commercial is just over two minutes long while most commercials average between thirty and forty-five seconds! A part from the repetition of sales and urgency to buy the product in less than twenty minutes, Offer will make jokes like “Ladies, you always want to “Schtick” it on your husband right?” and makes a personal reference to when he had been in trouble with the law which was a story that went viral on the internet a few years ago. I personally know quite a few people who have actually purchased the Shticky and\or the Shamwow (another product featured in virtually the same commercial). These products are not garbage. They work. Mind you, the Scticky and Shamwow are nothing to truly brag about. They are modest tools for cleaning the house. Vince Offer truly does a terrific job at making a sales pitch for his products and persuades the audience into buying them.
Here is the link to the official "Schticky" commercial and photos below:
http://www.youtube.com/watch?v=VAQjF5RPgbg
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